SEATTLE (BRAIN) — MiiR has appointed JAM Collective as its PR agency of record. JAM Collective is a boutique agency specializing in public relations, social media and strategic partnerships.
"The team at JAM Collective offers a creative energy for storytelling and deep understanding of building brands," said MiiR CEO and founder Bryan Papé. "They are the perfect partner for MiiR as we expand our product offering, forge new distribution channels and build awareness with conscientious consumers."
Papé founded MiiR in 2010. The brand offers products including bicycles, bags and bottles. Each product is tied to a non-profit project and comes with a "Give Code" that the customer may register to connect with the project and community ultimately benefits from the purchase. To date, MiiR has funded more than 55 water projects and helped provide more than 4,500 bikes to those in need in 18 countries, including the U.S. With the upcoming launch of the brand's new bag line, MiiR will also help establish a high school in Buchanan, Liberia.
Julie Atherton, the founder of JAM Collective, said, "MiiR is an incredible company with an incredible mission. Bryan's passion for giving back through MiiR's unique business model is creating a life-changing ripple effect in areas of the world stricken with poverty. The more people learn about MiiR, the more good we can do. We are excited to help tell their story."
JAM Collective's clients include Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.
