SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.
True will help Bigtruck with PR, social media and marketing services.
"With our sponsorship of NASCAR driver Chris Buescher and entry into national retailers, 2016 is going to be another massive growth year for our company," said Bigtruck co-founder Galen Gifford. "We needed to bring on a proven partner like True Communications. They've helped authentic brands scale to meet larger audiences in the past, and I know they can help get Bigtruck in front of more eyeballs including key non-endemic media."
True founder Mark Riedy said, "The team at Bigtruck has grown the company to the point that it's ready to move from a base of passionate, active outdoor users to something much bigger. True is the perfect agency to help get them in front of a wider, more mainstream audience. We definitely look forward to translating their core values to new groups."
True Communications will split Big Truck account duties between its New York and San Francisco Bay Area offices.
