LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has announced the appointment of Peter Duynslaeger as its global sales director. Duynslaeger will be based in Crankbrothers' headquarters in Laguna Beach.
Duynslaeger will replace Andy Hilliard, who has moved into a new role as Crankbrothers' product line manager. Duynslaeger, a native of Belgium, comes to Crankbrothers from Lazer Sport, where he managed international sales for their bicycle helmet and eyewear categories.
"Peter is an outstanding leader with strong experience in the bike industry, a solid foundation in international sales and history of success in developing customer relationships," said Gaspare Licata, Crankbrothers' CEO. "His expertise, energy and enthusiasm make him a great fit for both the brand and the role."
Duynslaeger said, "I am very excited to work for such an innovative and iconic brand. Crankbrothers has always maintained a sense of youthful energy and creativity in the way they approach their products, and maturity in the way they approach their customers and business partners. The brand is primed for growth and I'm looking forward to helping it reach the next level by strengthening existing relationships and building new ones with a vision based on mutual success. It's going to be a great ride."
