NEW YORK (BRAIN) — The French sunglass brand Vuarnet has appointed the JAM Collective as its PR agency of record for the U.S. market. JAM Collective specializes in public relations, social media and strategic partnerships for active lifestyle, outdoor, bike and fashion brands. Its clients include Osprey Packs, Mountain Hardwear, Icebreaker, Yakima Products and Snow Peak.
"We are impressed by JAM Collective's accomplishments and ability to bring unique premium brands to the U.S. market with innovation, dynamism and drive," said Vuarnet's president Lionel Giraud. "We are confident that their skills will accelerate the return of the Vuarnet brand in North America."
Vuarnet Inc.'s CEO Lucio Lozza added, "This partnership comes after an extremely successful first year of activity in the U.S. market, and will propel us into 2016 with even greater energy and passion. JAM will be instrumental in spreading awareness among consumers and retailers of the quality and benefits of Vuarnet's ultimate mineral glass sun protection."
"We are thrilled to announce our partnership with Vuarnet," said Julie Atherton, founder of JAM Collective. "Vuarnet is an iconic French brand that uniquely captures both technical excellence and exceptional style. We look forward to collaborating with the team in the United States to build the brand's presence stateside."
