IRVINE, Calif. (BRAIN) — Hang Ten Bikes has announced a new minimum advertised price policy for all dealers that took effect Dec. 1.
The policy applies to all bike products and extends to dealers selling in all channels of retail, including online.
"A MAP policy is important to protect our family of independent bike dealers," said Hang Ten's Mike Russell. "We want to help them maintain the value of our products in the marketplace and a unilateral policy is the best way to do this in our retail channels."
