ASPEN, Colo. (BRAIN) — Melon Helmets of Germany has hired Backbone Media to manage its North American public relations. Meanwhile, ZG Collective, the exclusive U.S. distributor for Melon, is actively seeking independent sales representatives and new retailers in the United States.
"Melon has experienced tremendous growth and success in Europe, winning a prestigious Red Dot Product Design Award in 2014 and is adding new markets every year," said Josh Fonner, the chief operating officer of ZG Collective. "We believe the design and value that Melon delivers creates huge opportunity for the brand in the U.S."
Backbone Media PR director Ian Anderson said, "As bike commuting continues to grow exponentially in the U.S., Melon offers helmets for riders who don't want to look like they're about to line up for a race. ... Melon helmets are some of the most protective and stylish helmets available and we're excited to introduce them to the domestic market."
To inquire regarding retail accounts and independent sales opportunities, email Fonner at josh@zgcollective.com.
