NOVATO, Calif. (BRAIN) — Marin Mountain Bikes sales reps will now be offering products from the distributor BikeSmart, including BikeSmart-brand accessories, PURE green bicycle lubricants and solvents, Rubbers tubes and Mr. Tuffy products.
The companies said the agreement expands the reach of BikeSmart while adding additional brands to the Marin reps' offerings.
“We were looking to expand our rep group and build brand presence across the U.S., so naturally we were very excited about the opportunity to collaborate with Marin Bikes,” said Demi Basiliades, the sales director at BikeSmart. “This new relationship allows Marin reps to offer their accounts a unique brand portfolio, and it gives Marin dealers a great way to differentiate themselves and earn fantastic margin.”
Matt VanEnkevort, the CEO of Marin Bikes, said, “Partnering with BikeSmart gives our sales group an additional arrow in their quiver ... The BikeSmart lineup was developed by dealers, for dealers and represents high-turn, high-margin accessory and rubber brands that offer really unique features, and solid design and packaging. Working together with BikeSmart is a great supplement to our sales group, and opens doors for them at any dealer in their territories.”
