HAYWARD, Calif. (BRAIN) — Bianchi USA has hired Monique Pua Mata as its factory rep for the SoCal/Central Coast region. Mata is well known as a professional mountain biker who also participates in road and triathlon.
"Bianchi has been growing and its great to be able to increase our dealer and consumer support in Southern California by bringing on a full-time factory rep," said Bianchi's VP of sales and marketing, Jim Stevenson. "To find someone with her background is a real unique opportunity for us. I can see her taking on a number of roles, including helping support our women's programs like the Colavita/Bianchi Pro Team and of course on the mountain bike side as well."
Mata said, "I am honored and thrilled to have been given the opportunity to continue my career in the cycling industry with the Bianchi family, one of the oldest and most revered bicycle companies in the world. The bicycle has been my passion for as long as I can remember and to be able to take everything that I have achieved, experienced and learned in this industry and use it in this next step in my career is amazing. I am looking forward to this new journey!"
