SQUAMISH, British Columbia (BRAIN) —Kore USA has hired Monica McCosh as its new North American sales & marketing manager.
McCosh has more than six years in sales and marketing experience, having worked previously with brands such as Ryders Eyewear and, more recently, Easton Cycling. Her work has specialized in PR, media relations, athlete management, and content creation.
“I am thrilled about the opportunity to help grow Kore’s presence in North America and beyond. Kore has a rich legacy in all things mountain bike; I’m looking forward to taking the image to the next level for both bike brands and end consumers.”
Kore’s brand manager, Ollie Thomas, said, "To say we are are stoked is an understatement; we have long been searching for someone with Monica's skills and talent to join our team and think the future is bright! After a refocus of the brand two years ago, back to its roots of mountain biking, we feel with having Monica – and avid mountain bike rider – we are truly now on track."
Kore USA has been making performance mountain bike components for OEM and aftermarket since 1991.
