BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and Pinkbike have announced their media partnership for the 2015 and 2016 season.
Pinkbike will provide NICA with advertising and promotional space, fundraising support, content and race coverage, and more. Registered users on Pinkbike.com can list themselves as a "NICA member" on their account, allowing members to communicate with other NICA members, and give them the ability to donate directly to the NICA Booster Club.
Pinkbike will also be able to work with NICA leagues to highlight different NICA race courses and riding opportunities on its trail database website, Trailforks.com.
Karl Burkat, the CEO of Pinkbike, said, "We see NICA as the most important advocacy organization in the bike industry, as they have built a program that directly welcomes new, young riders across gender, race and socio-economic groups to the sport. It's a massively inclusive program. It's the right thing to do."
Austin McInerny, the executive director of NICA, said, "We'd like to offer a huge thank you to Pinkbike for their support. Having the power of such a large media brand behind us will help us continue to share our work in the mountain bike community, and welcome new participants and supporters to NICA. Whenever we survey our membership regarding media consumption, Pinkbike ranks at or near the top of sites visited, and we look forward to working with Pinkbike to build on this engagement."
