WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.
InfoCrank was introduced at 2014 fall trade shows, officially launched in April at Sea Otter and has been shipping globally for the past year. It was named Gear of the Year by Lava Magazine (Fall/Winter). The product is currently available in a compact and standard configuration and is supplied with Praxis chainrings, with additional models being introduced at Eurobike.
"Our goal with the InfoCrank was to solve problems – no more drift, no more re-zeroing, no more water ingress, no more data drop outs – and to provide the cyclist with consistent, reliable, precise and proven accuracy that no other power meter can claim," said Rae Fallon, Verve's co-founder.
"Simply, we engineered the best power meter first, and then designed a state of the art crank set to house it. We've now hired Aspekt to deliver that message to the masses and take Verve from a boutique Australian company to the only power meter worth talking about."
Verve is currently building its U.S. affiliate and dealer network. For more information contact aaron@vervecycling.com or visit vervecycling.com.
