SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
The California-based brand has previously backed UCI Continental and development teams, became the official energy bar of USA Cycling, USA Cycling Team and the Ironman Triathlon U.S. Series, and sponsored with multi-world champions Mirinda Carfrae and Sarah Hammer, among others.
In addition to fueling the Cannondale-Garmin athletes, Bonk Breaker will be visible and active at key races around the globe, the company said. The company also is looking forward to valuable feedback from the riders.
"Bonk Breaker is thrilled to partner, in 2015, with such an esteemed and widely-respected organization," said Bonk Breaker's co-CEO, Chris Frank. "We are proud to have set the new standard for nutrition bars in the United States and Bonk Breaker is swiftly becoming a global brand. The professional peloton represents the ultimate proving ground for sports nutrition. We had already established relationships with several riders who love our products. The match and the timing are perfect to partner with these incredible athletes, who compete all over the world and will help bring the Bonk Breaker story to active lifestyle athletes everywhere."
