IRVINE, Calif. (BRAIN) — Felt Bicycles has hired industry veteran Robert Kahler as its new lifestyle brand manager and has promoted Scott Matsuda from dealer support to the brand's product development department.
Kahler comes to Felt after spending the last two years with D6 Sports, where he developed the company's Hang Ten line of beach cruisers. Prior to D6 he worked at SRAM as a timeline manager and before that at GT Bicycles as a longtime BMX and MTB product manager. He will work with Felt's lifestyle product manager, Alan Foster.
"Joining Felt is a bit of a dream come true," said Kahler. "I have always been a huge admirer of Felt's lifestyle products, and as this category continues to expand I feel we are ideally positioned be the kind of market leader we are considered in performance. Lifestyle bikes are rapidly becoming something found in most every household and the IBD is seeing this on a daily basis. Our goal is to be sure our shops and customers have everything they need from us."
Matsuda is a four-year veteran of Felt. He will be working with the entire product team to further develop Felt's total product offerings.
"The additions of Robert and Scott are very exciting for us as we continue to move towards greater overall productivity and efficiency," said Brian Wilson, Felt's director of product development. "Building cutting-edge bicycles is the backbone of everything we do at Felt, and in order to continue to be an industry leader we must also continue to reinvest in the necessary people to support our efforts."
Kahler and Matsuda have already started in their new jobs at the company headquarters in Irvine, California.
