PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is now the exclusive Canadian distributor for 3T, distributing the Italian brand's range of road, triathlon and mountain bike components through LTP Sports' network of specialty retailers. The agreement went into effect Sept. 1.
"We're very pleased to bring 3T's comprehensive line of components and rich racing heritage to the Canadian market," said Martin Tammik, vice president of the aftermarket division for LTP Sports. "Our commitment to bringing best-in-class brands into Canada makes 3T a natural fit. We look forward to building brand awareness together and providing 3T premium cycling products to cyclists across the country."
3T is distributed in 47 countries, and its products have tested by high-profile teams including the BMC Racing Team, Garmin-Sharp and the BMC Mountain Bike Racing Team.
"We're delighted to have such a great partner to bring 3T components to Canadian cyclists, who are some of the world's most discerning customers," said 3T chief executive René Wiertz.
