EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories. Bicycling’s editor-in-chief, Loren Mooney, and test director, Matt Phillips, presented the awards to the 15 winners at Bicycling’s industry-wide party on April 16 at the Sea Otter Classic.
The following bicycles were recognized as the most outstanding product in their category:
BEST RACE BIKE Pinarello Dogma 60.1
BEST DREAM ROAD BIKE Guru Photon
BEST ENTHUSIAST ROAD BIKE Focus Izalco Expert
BEST PLUSH BIKE Cannondale Synapse Carbon 3
BEST RECREATIONAL ROAD BIKE Jamis Xenith Comp
BEST ENTRY LEVEL ROAD BIKE Giant Defy 2
BEST WOMEN’S ROAD BIKE Giant TCR Advanced 1W
BEST ENTHUSIAST TRIATHLON BIKE Cervélo P3
BEST PERFORMANCE XC MOUNTAIN BIKE Specialized Epic Marathon 29
BEST TRAIL BIKE Specialized Stumpjumper FSR Comp
BEST COMMUTER BIKE Breezer Uptown 8
BEST MEN’S HIGH-END BIBS Rapha Bib Short
BEST WOMEN’S HIGH-END BIBS Castelli Truly Free
BEST MEN’S SHORTS UNDER $100 Nalini E10 Geranio
BEST WOMEN”S SHORTS UNDER $100 Louis Garneau Zone 3K
“Our 2010 Editors’ Choice bicycle picks represent the best, most innovative designs available today,” said Bicycling editor-in-chief Loren Mooney. “Our testing team has more than 150 years of collective experience, and we’ve ridden thousands of bikes. In the end, we’ve selected the 11 that we believe will best satisfy the intended buyer—from beginner to racer, and everyone in between.”
Editors' Choice is a long-running mark of distinction for exceptional bikes and cycling gear reviewed by Bicycling, which formalized the awards in 2005 into specific product categories, with one winner selected from among three finalists, tested head-to-head.
From a market of thousands, Bicycling’s testing team narrowed the field down to the best 33 bikes available—all named as finalists in their respective categories. They then rode the bikes for literally thousands of miles over the course of a month to determine the winners on the basis of performance, ease of use, durability, price and value versus competitors.
“This year’s Editor’s Choice awards demonstrate that manufacturers are pushing the boundaries of performance, quality and value. And despite a tough economy, consumers continue to invest in bikes and turn to cycling— whether for fitness, sport, or transportation—to improve their overall lives,” said Bicycling VP/publishing director Chris Lambiase. “Bicycling is in an excellent position to meet the needs of the cycling community as our reach and influence continues to grow. Our paid subscriptions are up 9 percent in the past year, and unique visitors to Bicycling.com are up 217 percent in Q1 2010.”
Winning companies and finalists in each category are eligible to include the Editors’ Choice logo in the marketing of their brands—in print advertising, catalogs, websites, product hang-tags and retail displays—to build awareness for the award among cycling consumers.
All Editor’s Choice finalists and winners are profiled in a slideshow on Bicycling.com (click on link), as well as feature stories in the June 2010 (on sale May 4) and July 2010 (on sale June 1) issues of Bicycling magazine.
