SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom.
Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. But it was their small hardworking team—much like Ibis—that sealed the deal."
2pure is also the UK distributor for Clif Bar, Crankbrothers, DeMarchi, Jimi, Feedback, Lizard Skins, Nema, Niterider, Pedros, Pinhead. 2pure will debut the Ibis line at the London Cycle Show, October 8 - 11.
