LAGUNA HILLS, CA (BRAIN) —Outdoor Demo Calendar: Deadline is Thursday, September 6. Interbike Show Daily Calendar: Deadline to ensure inclusion is September 7. We will continue stuffing items in after that until we run out of time or room. First-come, first in.
Email celebrity meetings/autographs, giveaways, parties, tech clinics, seminars, etc. to John Crenshaw: jcrenshaw@bicycleretailer.com
Include the day, date, time, very short description of the event, the exhibitor name and booth number. If the event involves a person, include a brief description and/or team name as appropriate: i.e.:
1987 Santa Fe Hill Climb mid-pack finisher John Crenshaw (Santa Fe Roadrunners); BRAIN contributing editor John Crenshaw.
The show calendar is extremely crowded, particularly on Days One and Two, hence the brevity of what actually gets published. Samples below:
Day One, Wednesday, September 26
All Day: Enter to win Brand XY road clincher and tubular tire. Drawings twice daily. Brand XY Tires Booth 12345.
10 a.m. to noon: Cycling commentator Phil Paul signs autographs. Brand XX Booth 34567.
10:30 a.m. to noon: Brand YY Technical Seminar. Casanova 999.
1 p.m. to 3 p.m.: Meet Tasmanian Pro champion Taz De Vil (Dizznie/Bugz). Way Down Under Racing Booth 23456.
4 p.m. to 6 p.m.: 50th anniversary party: win swag, drink Freebie Beer. Your New Best Buddy Booth 45678.
That’s all there is to it. We also check out the calendar items for possible follow-up for articles or photos during the show.
