May 15, 2013

A sample of articles in this issue:

From the mag: Easton-Bell on the rebound

Posted May 21, 2013
From the May 15 issue of BRAIN
May 15, 2013 BRAIN

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.

Posted in Industry News

From the mag: Consumers go straight to the source

Posted May 21, 2013
From the May 1 issue of BRAIN

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted in Industry News

From the mag: Retailers go straight to the source

Posted May 20, 2013
From the May 1 issue of BRAIN

TAIPEI, Taiwan (BRAIN) — Benjamin Cox says that sourcing a line of accessories from Taiwanese, Chinese and Vietnamese manufacturers for his single-location store is a big investment of capital and time.

Posted in Retail News