News

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — There was a buzz around the Bimotal booth last Thursday at the Sea Otter Classic, and it wasn't just coming from the revving of converted e-bikes on stands.

Posted October 13, 2021

AMSTERDAM (BRAIN) — Dutch company VanMoof revealed details of next year's release of an e-bike capable of 37 mph but with integrated maximum speed limits tuned to a country's regulations.

Posted October 13, 2021

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components and the Consumer Product Safety Commission officially recalled Tarmac SL7 bikes and frames on Wednesday due to fall and injury hazards. Dealers were informed about the issue earlier this week.

Posted October 13, 2021

Why college Economics professors teach the bicycle business as an example of Perfect Competition.

Posted October 12, 2021
The Misfit is TASCO MTB's Small Batch offering for October.

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

Posted October 11, 2021

SACRAMENTO, Calif. (BRAIN) — California's Gov. Gavin Newsom has vetoed bills that would have allowed cyclists to treat stop signs like yields and repealed jaywalking laws. Both bills were supported by bike and pedestrian advocacy groups including CalBike.

Posted October 11, 2021
Congressman Jimmy Panetta.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

Posted October 11, 2021
The parent of Cannondale, Schwinn and GT will join up with the parent of Cervelo, Santa Cruz, and Gazelle.

MONTREAL (BRAIN) — Dorel Industries has agreed to sell Dorel Sports to Pon Holdings for $810 million in cash.

Posted October 11, 2021
The Aeroe hardshell pod.

MONTEREY, Calif. (BRAIN) — Brands traditionally save their new product launches for the Sea Otter Classic in the spring, and the latest festival had its share despite being held in the fall because of the COVID-19 pandemic.

Here are some of the new products BRAIN came across:

Posted October 8, 2021
Sébastien Coué.

BRADENTON, Fla. (BRAIN) — In August, BRAIN spoke with Sébastien Coué, the vice presidents of sales and marketing for Look Cycle Internationals. Coué moved to the United States this August in order to support the development of the company's American subsidiary, which was created in 2019. Look Cycle Holding has an annual turnover of $53 million, with 75% of the revenues generated outside of France; that includes 15% in the United States and 15% in Asia.

Posted October 8, 2021

MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?

Posted October 7, 2021
Electronics giant takes another run at selling e-bikes.

RICHFIELD, Minn. — Best Buy's announcement in August that it would enter the e-mobility space is actually a return to the marketplace for the big-box behemoth.

Posted October 7, 2021

A version of this article ran in the October issue of Bicycle Retailer & Industry News.

Most ambitious shop staffers look ahead to rising up through the ranks in the industry. How many of you have talked to a successful company's sales rep and thought, "I wish I had their job!"

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