News
MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.
APTOS, CA (BRAIN)—Mountain Bikers of Santa Cruz (MBOSC) have announced the event schedule and sponsor list for the 2nd Annual Santa Cruz Mountain Bike Festival (SCMBF) at the Aptos Pump Track and Post Office Dirt Jump Park in Aptos Village, California on April 9 and 10.
BY Marc Sani
TAIPEI, Taiwan—Many U.S. and European accessory brands have long had a presence in Asian markets. But those same brands are now enjoying a fundamental shift in sales as newly affluent Asian consumers clamor for quality brand names.
BY Matt Wiebe
DELTA, Canada—The Maxxis-Rocky Mountain team recently showed up for training camp—their bikes sporting new Race Face cockpits and components—only to learn that Race Face had gone out of business. The Canadian component brand was one of the team’s main sponsors.
BY Doug McClellan
James Moore sees it most starkly after the holidays, when parents bring the big-box bikes they bought for their children to his bike shop.
In its own independent and disorderly way, Berkeley is a great bike town.
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
WOODINVILLE, WA (BRAIN)—Full Speed Ahead is now the distributor for SRM FSA cranksets in Asia.
CHICAGO, IL (BRAIN)—Sander Rigney has recently been promoted to SRAM category manager for suspension.
CHATTANOOGA, TN (BRAIN)—Kirk Pacenti of Pacenti Cycle Design sold his 12-year old company to the investment group, Top Five, also from Chattanooga, Tennessee.
Interbike's original founder Steve Ready is coming out of retirement (well, sort of) to write a few blog posts for us over the next month. His first blog, which will go live tomorrow on BRAIN's front page, will discuss Berkeley, California, as a bike town.
BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.
WHISTLER, British Columbia (BRAIN)—T2R-Distributors is now distributing IXS – Sports Division’s mountain biking safety wear and clothing within Canada.
IXS produces a comprehensive range of protective wear and clothing designed specifically for mountain bikes.
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