News
By Nicole Formosa
BLOOMINGTON, MN—Few non-eyewear specific companies have seen success penetrating the challenging optical category in bike shops, but at least a couple new players envision a bright future in sunglasses.
FRANKLIN, TN (BRAIN)—Michael “Mike” Melton, 61, the builder and designer of bikes ridden by the successful 1984 and 1988 Olympic teams, died in his sleep last Thursday.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Tim Jackson as lifestyle/transportation category manager for its Fuji, Breezer and SE brands.
TEMPE, AZ (BRAIN)—Pivot Cycles and BH Bikes have added Travis Erwin to their staff.
"Today is a really sad day for me. I am hugely disappointed, I feel very let down. This is shameful. I now no longer believe in the anti-doping system. Over the coming 10 days I'm going to work with my lawyers so that justice be done.
OGDEN, UT (BRAIN)—Enve Composites has signed a partnership with Saddleback to distribute its full range of products to the United Kingdom. This will also include ENVE’s full line of mountain bike products as used by Steve Peat’s Santa Cruz - Syndicate team.
KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has added a new consumer day to the ExpoCycle 2011 trade show.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has hired Elayna Caldwell in the newly created position of marketing director.
She had been marketing manager for Fox Racing Shox. She had been with the Northern California company for the last seven years.
I’ve followed professional wrestling for several decades. It’s the best integrated marketing on the planet and their longevity and strong financials are proof. Ok, go ahead make fun of me because I know all about Ravishing Rick Rude and his signature move “The Rude Awakening”. Actually there’s a business model and competitive strategic approach I’ve implemented with several of my clients based on this piledriver’esque move. But I digress…..
SANTA FE, NM (BRAIN)—Despite a hefty size increase this year, deliveries of the BTI parts distribution catalog are slated to begin this week.
CINCINNATI, OH (BRAIN)—Last fall students in the University of Cincinnati School Of Design’s Electric Assisted Bike class created a variety of e-bikes for the future. The class was to be a one-off offering, but the University is asking for more.
DANA POINT, CA (BRAIN)—SmartEtailing has promoted longtime client-services representative Brian Rawlings to new-accounts manager.
SUN VALLEY, ID (BRAIN)—Scott Sports has promoted Nat Campbell as apparel and accessories product manager for the U.S. bicycle division.
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