News
NORTH VANCOUVER, Canada—Ryders Eyewear has hired Roy Williams to fill its buyer and product developer role.
CLOPPEBURG, Germany (BRAIN)—Derby Cycles is reporting a 25 percent increase in pre-season orders after wrapping up the tradeshow season in Europe.
SALT LAKE CITY, UT (BRAIN)—Specialized Bicycle Components has partnered with Right To Play, a non-profit that promotes a healthy and safe world by introducing children to the power of sport and play.
BLOOMINGTON, MN (BRAIN)—QBP is focusing its Internet strategy on the specialty bicycle retailer. Working with SmartEtailing, QBP is going to empower bicycle retailers to successfully compete online with competitors from outside the specialty channel that are vying to capture consumer relationships and market share.
MONTREAL, Quebec (BRAIN)— ExpoCycle 2011, powered by the Bicycle Trade Association of Canada, which kicked off Sunday was held for the first time at the Palais des Congres in Old Montreal. The new venue created a totally new feel and vibe to the show—a welcome change by all attendees.
MORGAN HILL, CA (BRAIN)—Specialized has hired veteran cycling journalist Ben Delaney as brand communications manager.
LAS VEGAS, NV (BRAIN)—The annual Interbike tradeshow kicks off today with Outdoor Demo at Bootleg Canyon outside Las Vegas. Here are a few events happening at demo and in Las Vegas during the first two days of the show:
GRANBURY, TX (BRAIN)— DannyShane has tapped Tradewinds Sports, based in Louisville, Colorado, to represent the cycling apparel product line in the Rocky Mountain area, including Colorado, Utah, Wyoming and New Mexico.
GOLDEN, CO (BRAIN)—Yeti Cycles has signed Silverfish as its new UK distributor.
Yeti was previously distributed by Evolution Imports.
TAMPA BAY, FL (BRAIN)—World Triathlon Corporation (WTC), owner and organizer of Ironman, Ironman 70.3, 5150, Iron Girl and IronKids branded events, has hired Mark Gouge as the central regional and Ironman.com sales manager.
SAN JUAN CAPISTRANO, CA (BRAIN)—Riders on Interbike’s annual Tour de Lake Mead event will ride a slightly different route this year, which uses part of the new River Mountain Loop Trail.
NOVATO, CA (BRAIN)—Marin Bikes has promoted Thad Fabish to national sales manager.
CHAPEL HILL, N.C. (BRAIN)—Performance Bicycle has appointed Mark Leydecker senior vice president of merchandising.
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