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Warming trend continues at IBDs in March

Published May 14, 2012

BOULDER, CO (BRAIN) Monday May 14 2012 6:49 PM MT—Overall merchandise sales at IBDs surged 29 percent in March as the warm weather continued to smile down on dealers, according to Leisure Trends Group’s RetailTRAK data.

Merchandise sales totaled $322 million for the warmest March on record, with unit sales jumping 33 percent as average selling prices inched 3 percent lower.

The strong month fed into quarterly sales of $634 million, up 21 percent from the first quarter of 2011. All major categories saw double-digit dollar growth in March and the first quarter, Leisure Trends said in a statement.

IBDs sold almost 237,000 bikes in March, up 24 percent—or 45,000 units—from a year earlier. Bike dollar sales rose 25 percent $174 million, and the average sale price ticked up 1 percent to $736.

Even the beleaguered 26-inch mountain bike joined the party in March, with sales rising 9 percent to $27 million. Twenty-niner sales continued their strong roll, surging 74 percent to $23 million. Overall mountain bike sales were up 31 percent.

Sales of road bikes, meanwhile, rose 17 percent to $67 million, while transit/fitness bikes and children’s bikes set a fierce pace, rising 33 percent to $33 million and 39 percent to $10 million, respectively.

March 2012 vs. March 2011: Dollar Sales 
All bicycles: +25% 
Road bikes: +17% 
Mountain bikes: +31% 
Transit/fitness bikes: +33% 
Lifestyle/leisure bikes: +13% 
Shoes: +27% 
Apparel: +21% 
Helmets: +31% 
Aftermarket parts: +36% 
Aftermarket accessories: +39%

Source: Leisure Trends Group RetailTRAK data

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