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News Briefs

Published May 15, 2012

LAB announces round of Bike Friendly Communities • ASI hires quality manager for Asia • SRAM produces videos on servicing Red parts • LEVA offers free trial membership

WASHINGTON, DC (BRAIN) Tuesday May 15 2012 8:32 AM MT—The League of American Bicyclists has announced its largest round of Bicycle Friendly Communities in the program's history. Communities from California to Connecticut joined the ranks of BFCs, with Durango, Colorado, and Missoula, Montana each receiving gold-level designations. There are now 214 BFCs in 47 states.

"We aren't surprised that this was the largest number of new and renewing applicants that we've ever had," said League president Andy Clarke. "The popularity of this program is clear evidence that simple steps to make bicycling safe and comfortable pay huge dividends in civic, community and economic development."

Full list of BFCs on the League website.


ASI hires quality manager for Asia

PHILADELPHIA, PA (BRAIN) Tuesday May 15 2012 8:28 AM MT—Advanced Sports International, parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts, has hired Dave Mayo as its quality manager for Asia.

Mayo will be based out of Taichung, Taiwan. He began his career in 1990 with Specialized’s UK division as a customer service and warranty manager. In 2004, he was promoted to QC manager in Taiwan. And most recently, he developed bicycle components for Easton Bell Sports, and did quality assurance consulting work for Darson Enterprises and Elliptigo.

“Dave’s attention to detail and understanding of bicycle development, assembly, and quality assurance are second to none. He will be an incredible asset to ASI’s engineering and quality teams, contributing to our continuous objectives to develop, produce, and maintain high-quality bicycles,” said ASI engineering director Scott Strysick.


SRAM produces videos on RED service

CHICAGO, ILL (BRAIN) Tuesday May 15 2012 8:19 AM MT—SRAM has posted three videos on Youtube to help dealers and others install and service its new Red components.

"The set-up of the SRAM Red-2012 groupset has its particularities compared to previous SRAM road groupsets," a company representative said.

The videos cover installation and adjustment of shifters, derailleurs and brakes.


Electric vehicle association offers free trial

ORONO, ME (BRAIN) Tuesday May 15 2012 8:11 AM MT—The Light Electric Vehicle Association is offering dealers a free three-month trial membership that can be extended for $99.

LEVA, founded in 2009, offers quarterly webinars on selling and servicing electric bikes, a discount shipping program and more. LEVA produces an Electric Bike Technician Certification course that will be offered at Interbike this year.

More information: www.levassociation.com/.