News

BOULDER, CO (BRAIN) — "Think big, act small," is the buzz phrase at Alchemy Bicycle Company, a small builder that's carving out a niche in the area where high-performance racing bikes and custom, handmade craftsmanship overlap.

SAN LUIS OBISPO, CA (BRAIN) Wednesday August 8 2012 10:34 AM MT—Lezyne has updated its website and its product line for 2013, and is giving a sneak peak at its new products before the upcoming Eurobike and Interbike trade shows.
WATSONVILLE, CA (BRAIN)-Fox Racing Shox sold $17.6 million more suspension products this year than last, pushing its sales to $106.4 million over the first half of the year.

VAN NUYS, CA (BRAIN) Tuesday August 7 2012 3:52 PM MT—Easton-Bell Sports has named Marty Mares as director if its Easton Cycling business unit.

BOULDER, CO (BRAIN) Tuesday August 7 2012 3:23 PM MT—CatEye is introducing some new light technology ahead of this fall's trade shows. The company is offering new lights that combine steady state with flashing LEDs.

CHATTANOOGA, TN (BRAIN) Tuesday August 7 2012 2:53 PM MT—When NASA's Curiosity rover starts crawling around Mars, it will enjoy the distinct riding quality of a Tennessee-welded tubular titanium framework, courtesy of Litespeed.
TORONTO, Ontario—Organizers of the ExpoCycle 2012 show are planning two industry networking events for the first evening of September 9, the show's first trade-only day.
Editor's note: This story was part of BRAIN’s annual compilation of industry statistics in the July 1 issue.
PARK CITY, UT (BRAIN)—Backcountry.com now offers its customers access to bikes and gear, giving them the convenience of adding a bike helmet or fork to the rock-climbing helmet and skis already in their cart.

DENVER, CO (BRAIN)—Sampson Sports is producing several limited edition souvenir bike products for this month's USA Pro Cycling Challenge stage race in Colorado.
Editor's note: The following story first ran in the July 1 issue of Bicycle Retailer & Industry News
BERKELEY, CA (BRAIN)—The National Interscholastic Cycling Association, the organization governing high school mountain biking, has named Doug Selee as its new executive director.
SANTA FE, NM (BRAIN) Friday August 3 2012—For the past five years Outside Magazine has annually compiled a list of the Best Places to Work, first naming 30, then 50 and now 100 companies that encourage employees to pursue and achieve a healthy work-life balance.