News
BOULDER, CO (BRAIN) — Lapierre Bicycles has hired Verde PR & Consulting to represent it for public relations and related support, the companies announced Monday.
EMERYVILLE, CA (BRAIN) — Capo Cycling Apparel has named industry veteran Jay Thomas vice president of sales. Thomas joins the clothing brand from Midwest Cycling, a chain of six Trek concept stores he co-founded in Nebraska, Kansas and Missouri. He starts with Capo on July 1.
VERDI, NV (BRAIN) — Sinclair Imports, known for throwing the most anticipated parties at Interbike each year, is making full use of Interbike's new venue this September, hosting its 14th annual bash at a brand new club that is in the same hotel as the show.
DENVER, CO (BRAIN) — Descente North America has hired several independent sales reps to represent its cycling division in North America.
SANTA CRUZ, CA (BRAIN) — Days after unveiling its second 27.5-inch-wheel bike released this spring—and closely following the introduction of Juliana Bicycles as its own separate line—Santa Cruz Bicycles took the wraps off the next generation of its Tallboy 29er on Friday.
HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.
BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.
SAN FRANCISCO, CA (BRAIN) — After months of testing at independent bike dealers, MerchantOS has released a new point-of-sale add-on in partnership with analytics provider Swarm to give retailers a more detailed picture of what’s happening in their stores.
NEW YORK, NY (BRAIN) — Cyclists in Brooklyn who get stuck with a flat tire after regular bike shop hours may not have to hail a cab or phone a friend, thanks to two new Express Biker self-service bike part vending machines.
GILBERT, AZ (BRAIN) — USA BMX/BMX Canada has awarded $31,000 in scholarships to 25 students as part of its Bob Warnicke Scholarship Program. Founded in 1996, the program honors the memory of Warnicke, an instrumental figure in organizing and promoting BMX in North America, who died in 1994 at age 48.
PHILADELPHIA, PA (BRAIN) — With the launch of a new Kickstarter campaign, Redshift Sports unveiled its Switch Aero System designed to help cyclists get the most out of their road bikes.
SANTA CRUZ, CA (BRAIN) — Delving deeper into 27.5-inch wheels, Santa Cruz Bicycles has introduced the new Solo model in carbon and aluminum versions for the tweener hoop size.
BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.
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