News

Posted May 22, 2013

BOULDER, CO (BRAIN) — New Belgium Brewing is paying homage to National Bike Month in May with special labels on its Fat Tire and Ranger IPA bottles.

Posted May 22, 2013

COSTA MESA, CA (BRAIN) — If you happen to cruise onto the National Bicycle Dealers Association website, you will find a link to a new blog authored by Fred Clements, executive director of the retailer group. 

Posted May 22, 2013
From the May 15 issue of BRAIN

SANTA FE, NM (BRAIN) — Some Lapierre models this year can be had with its computer-controlled shock system called e:i. Though the system was developed with RockShox, Lapierre holds five patents on the technology and retains exclusive use of the system.

Posted May 21, 2013

PITTSBURGH, PA (BRAIN) — Dick’s Sporting Goods reported net income of $60.5 million for its fiscal first quarter ended May 4, up 5.8 percent from the comparable period in 2012.

Posted May 21, 2013

SAN CLEMENTE, CA (BRAIN) — GrindMedia, which owns Bike and Paved magazines, among others, has purchased TransWorld's action sports brands, which include TransWorld RideBMX as well as its surf, snow and moto titles.

Posted May 21, 2013

BEVERLY, MA (BRAIN) — Craft North America is joining the list of companies supplying custom cycling clothing for teams, clubs, events and other groups. The company is offering a custom line that includes jerseys, shorts, bibs, jackets, tights, skinsuits and accessories.

Posted May 21, 2013
From the May 15 issue of BRAIN
May 15, 2013 BRAIN

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.

Posted May 21, 2013

DURANGO, CO (BRAIN) — Communications agency Verde PR & Consulting, which represents many companies in the cycling and outdoors industry, is launching a new events planning and management division called Verde Events.

Posted May 21, 2013

OKLAHOMA CITY, OK (BRAIN) — Widespread tornado warnings issued throughout the Plains states over the weekend became reality Sunday across parts of Oklahoma, Kansas and Missouri.

Posted May 21, 2013
From the May 1 issue of BRAIN

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted May 20, 2013

PITTSFIELD, MA (BRAIN) — Berkshire Bike and Board has opened a second store in Pittsfield, Massachusetts. Like the original Berkshire Bike and Board located 20 miles away in Great Barrington, the 3,000-square-foot store was designed as a Giant Partner Store.

Posted May 20, 2013

BOULDER, CO (BRAIN) — The Outdoor Industry Women’s Coalition will launch its second annual Spring Auction on Thursday.

Posted May 20, 2013

CARLSBAD, CA (BRAIN) — Michael D. Angel, chief financial officer of eyewear company Spy Inc., is resigning to move back to the Bay Area after two years with the San Diego County-based company.

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