News
SEATTLE, WA (BRAIN) — The retailers were as varied as they come on the first day of BRAIN's Dealer Tour of Seattle. The tour started at mega-retailer REI's flagship store, a stunning and expansive retail space that caters to commuters and families.
SEATTLE, WA (BRAIN) — BRAIN editors, sponsors and industry guests are hitting the roads of Seattle, on bike, Tuesday on the first day of a three-day tour of the city's retailers.
A British market study shows that retail staff members are the key to making customers feel comfortable while shopping, and also cause them to buy and spend more.
LOS ANGELES, CA (BRAIN)—The idea to start a women’s mountain biking group in southern California was sparked over happy hour conversation. Good friends and avid mountain bikers Wendy Engelberg and Kim Cofield saw a need for a place for women to meet other lady cyclists.
BOULDER, CO (BRAIN) — Colorado cyclists are coming together Saturday to raise money for a small mountain town left isolated and heavily damaged by last month's floods.
MELBOURNE, Australia (BRAIN) — Knog is opening its second European office, this one in Germany and to be managed by David Burger. The Australian accessory brand opened its first European office last year, in France.
MILL VALLEY, CA (BRAIN) — WTB is entering the market for tubeless cyclocross tires and rims, thanks largely to one 'cross nut at the company.
LALLIO, Italy (BRAIN) — Italian clothing brand Santini will sponsor and supply the Belkin pro cycling team in a two-year deal that starts in January. The Belkin team is built on the former Rabobank team organization.
WILMINGTON, DE (BRAIN) — Easton-Bell will be a licensee of the DuPont Kevlar brand for various bicycle products, including tires and locks, resolving the Kevlar trademark dispute between the parties.
ASHEVILLE, NC (BRAIN) — The bike industry likely will never tally all the delays and extra costs that resulted from the federal government shutdown that ended Thursday.
FRAMINGHAM, MA (BRAIN) — Jeanne Henry, a longtime co-owner and employee of Landry’s Bicycles, passed away Tuesday in the loving care of her family after a 23-year battle with cancer. She was 57.
ATLANTA, GA (BRAIN) — Vee Tire Co. has hired former mountain bike and BMX world champion Mike King to work as tire development manager and brand ambassador.
In addition to tire testing duties, King will also attend promotional events, races and bike demos.
ATLANTA, GA (BRAIN) — Vee Rubber has named has named Triton Imports its exclusive U.K. distributor for its Vee Tire Co.-branded BMX tires. Triton also will offer Vee's fat bike tires and tubes.
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