SANTEE, Calif. (BRAIN) — After representing Sidi cycling products for 10 years, through a few distribution changes, Matthew Ryan has resigned as the national sales manager for Sidi's current distributor, Ciclista America, effective June 27.
Ryan will take a position with a bike shop in the Monterey Bay area while he dedicates more time to further his education.
Ciclista America's staffer David Merten will take over the national sales manager position. "David has over 17 years' worth of experience in the cycling industry at all levels and is exceptionally qualified to take on the sales manager role at Ciclista America. I am pleased to see him grow so quickly from within our company," said Ciclista America president Bill Berroth.
Ryan said, "I have been lucky enough to build a career in the cycling industry, and for this I am extremely grateful. I am very happy and proud to see the Sidi distribution transition going so well under Ciclista America. I know Ciclista America will continue to do great things for the Sidi brand."
