News
FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.
FRIEDRICHSHAFEN, Germany (BRAIN) — Occasional rain showers and cool temperatures didn't stop showgoers from getting on the trail for Eurobike's Demo Day on Tuesday. For the first time, Demo Day was held on show grounds, adjacent to the Messe where the Eurobike expo takes place in Friedrichshafen.
PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently founded by industry veteran Kevin Wren.
FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.
FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.
HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands.
NORTH VANCOUVER, British Columbia (BRAIN) — Trident Sports will be the exclusive distributor for mountain brand Deity Components in Canada.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Michael Kelley, one of the original founders of the International Mountain Bicycling Association (IMBA) and now age 71, said the electric mountain bike he has been riding has renewed his interest in mountain biking.
BOULDER, Colo. (BRAIN) — Green Guru, which manufacturers products from used inner tubes and other re-purposed items, will be collecting used bike inner tubes at the Interbike OutDoor Demo, Sept. 8-9. The company is setting up multiple upcycling bins throughout the demo areas.
SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people.
BOULDER, Colo. (BRAIN) — Skratch Labs has moved into a bigger facility with increased warehouse space and larger office areas.
SCOTTS VALLEY, Calif. (BRAIN)— August 19, 2014 — BRG Sports, Inc. has promoted long-time employee Dan Arment to executive vice president of BRG Sports. Arment also has been named president of Bell Cycling Products.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Jim Lowry and Tom Tyler’s proposal for an underground mountain bike park is a one-of-a-kind venture. And IMBA is embracing it with open arms.
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