News
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
LAGUNA HILLS, Calif. (BRAIN) — Join the BRAIN crew on the roads and bike paths of the Beehive State in the June 15 issue, featuring our Salt Lake City Dealer Tour.
COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.
Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.
BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle said more than 1,000 women participated in its 3rd annual Women's Ride Day, held May 31.
NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.
MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system.
The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps staff.
New York City bike shops were in the news last week when Bloomberg (bloomberg.com) wrote that the city's one-year-old bike sharing program (City Bike) was hurting sales at local bike shops.
ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."
The panel will help researchers understand upper-end roadies.
MOORABBIN, Australia (BRAIN) — BikeBox will become the exclusive distributor of all Orbea products in Australia effective July 1, providing technical support and warranty service to new and existing customers. BikeBox has imported and distributed bike parts and accessories in Australia since 2002.
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