News
WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.

W. CONSHOHOCKEN, Pa. (BRAIN) — A committee of the standards-making organization ASTM is honoring Randy Swart, the director of the Bicycle Helmet Safety Institute with an Award of Merit and the title of fellow.
HELSINKI, Finland (BRAIN) — Mavic's sales have grown 10 percent in the first half of 2014, thanks especially to strong sales in the April-June period, the brand's parent, Amer Sports, announced Thursday.
LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.

OAKLAND, Calif. (BRAIN) — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.
LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year.
The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.
LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.
The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.
DUARTE, Calif. (BRAIN) — Folding-bike maker Dahon has introduced the Dahon Explorers program, designed to spotlight cyclists who live by bike and to inspire others to incorporate a bike into their everyday lifestyle.
IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.
PORTLAND, Ore. (BRAIN) — One of Portland's long established and largest shops will close its doors on July 31. Bike N Hike staff is in the process of liquidating inventory and preparing to disperse all leftover bike, parts, accessories and fixtures among its three remaining Portland metro area stores.
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand.
VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.