News
A new financial study confirms a sad truth about bicycle retailing: most bike shops do not make a profit on the sale of new bicycles.
WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has expanded its retail education schedule for this year's show.
QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.
BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.
BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.
The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.
GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.
Ross will operate from Golden, Colorado.
PORTLAND, Ore. (BRAIN) — Nutcase Helmets will release a series of limited-edition helmets commissioned from three international artists.

PORTLAND, Ore. (BRAIN) — The Oregon Manifest’s Bike Design Project concluded on Friday with each team from participating cities — Chicago, New York, Portland, San Francisco and Seattle — unveiling its idea of the ultimate utility bike during reveal parties and events in each city. From now until Aug.
BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.
SAN DIEGO (BRAIN) — Wheel brand Hermes Sport is returning to aftermarket sales following an 18-month absence during which it focused on OEM sales. The company is also moving production stateside.
LONDON (BRAIN) — Future plc, which in May sold off its cycling magazines and websites, including CyclingNews.com and BikeRadar.com, announced Friday that it is selling its last remaining endurance sports title, Triathlon Plus magazine.