MILWAUKEE (BRAIN) — A new magazine covering urban cycling is set to begin mailing on Feb. 1. Peter DiAntoni, former editor and publisher of Cog magazine, is heading up the new publication.
DiAntoni, a bike messenger who also owns a food delivery service company called Flavor Cycle in Milwaukee, said Two Magazine will pick up where Cog left off. Cog was a quarterly magazine published from 2007 to 2011. Design focused, it had a wide editorial range — from issues covering Japanese Keirin racing to travel stories. Every issue had a pullout centerfold featuring a custom framebuilder.
Two will follow much in the same vein. It will be a lifestyle magazine focusing on urban bike culture. Two will touch a broad range of interests with a focus on urban cyclists and commuters, but also cover urban riders who ride fat bikes, build frames, race 'cross and enjoy touring.
"Cog was known as a fixed gear magazine — where urban messengers equals fixed gear," DiAntoni said. "But I'm expanding on that."
The inaugural issue will have a travel feature on Warsaw, Poland, coverage of Jens Voigt's hour record, a profile on a framebuilder from Brescia, Italy, coverage of the Singlespeed CX World Championships and of Austin's burgeoning pedicab business.
Printed as a larger format 9x12-inch magazine on heavy stock, Two will publish four regular issues in 2015, and a photo annual in December. The magazine will also have a website that will have more product features and reviews. DiAntoni is tapping contributors and freelancers he worked with during his time at Cog.
Fritz Bohl, who was previously the general manager of Abus USA, has partnered with DiAntoni to help build the magazine's distribution, and is also selling advertising.
Bohl said they hope to build the magazine's international distribution and readership in Japan, Australia and Europe.
Individual subscriptions can be ordered online at twomag.com.
DiAntoni can be reached at peter@twomag.com; Bohl can be reached at fritz@twomag.com.
