News
WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.
PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.
NOVATO, Calif. (BRAIN) — The Mike's Bikes Foundation, a non-profit founded by retailer Ken Martin, has teamed up with San Diego specialty retail chain Bicycle Warehouse to send more than 400 donated bikes to Africa.
SALT LAKE CITY (BRAIN) — As executive director of the National Bicycle Dealers Association, Fred Clements had a chance to reflect on issues facing the 13 dealers visited during a three-day tour of Utah's Wasatch Valley.
ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.
NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.
OGDEN, Utah (BRAIN) — Any city set against a backdrop of snow-capped mountains and hemmed in by two rivers is bound to be an outdoor recreation mecca — even only if by proxy.
CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.
LEXINGTON, S.C. (BRAIN) — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.
LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.
Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.
KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.
COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.
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