ORANGE, Calif. (BRAIN) – Triathlon Business International has finalized plans with TEAMChallenge GmbH to host the second Global Triathlon Business Conference July 9-11 in Roth, Germany, in conjunction with DATEV Challenge Roth.
The inaugural TBI Global Conference was held in September 2013 in London, preceding the ITU Triathlon World Championships Grand Final; organizers said it was a successful forum for businesses and multisport professionals.
The Challenge Family series of triathlons features 44 full- and half-distance races in 19 countries, including the world’s largest long distance triathlon – Challenge Roth in Germany. Challenge Roth now draws more than 5,500 athletes and 220,000 spectators. Since 2002, races throughout Europe, UK, Australasia, Asia, North America and South America have joined Roth.
“This is an exciting opportunity for TBI and Challenge Family to bring together the world’s multisport decision-makers at the world’s largest long distance event, Challenge Roth,” said TEAMChallenge CEO Felix Walchshöfer. “Most European decision-makers within the sport will be coming to Roth in July, so it makes sense to partner with TBI to create a symposium where business leaders can acquire new information, make new contacts and advance their business and the business of triathlon.”
The second TBI global conference will target global equipment and apparel manufacturers, service providers, technology providers, industry executives, event directors, coaches and other professionals who operate in the swim-bike-run world.
The conference will focus on the business of the sport including trends, challenges, growth forecasts, promoting the sport, new technology, social media and mobile trends, international mergers/acquisitions and other topics.
“When Felix [Walchshöfer] and I first started talking about Challenge Family hosting a conference during Challenge Roth, it immediately made perfect sense,” said TBI president Jack Caress. “With so many major multisport decision-makers already in Roth for the race, it’s a prime opportunity to talk about how we can advance the sport from a global business perspective, which will translate into more growth for the sport.”
More information: triathlonbusinessintl.com.
