PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.
Industry veteran Kern runs the TK Rep Group and previously worked as an independent sales rep for Advanced Sports International.
"Adding Tom Kern to our team is a big boost for Yuba's sales and national exposure. Tom is implementing new programs to better support Yuba dealers," said company founder Ben Sarrazin. "Thanks to Tom's hard work, dealers nationwide will have better access to the Yuba line."
Longtime manager Bode, in his new position, will oversee Yuba's attendance at dealer demos and events including the yearlong "Power Up" e-bike tour.
Jeff Stringfield has been named Yuba's Florida rep. Stringfield also reps for BionX and recently ran the BionX Factory Store, which rents Yuba's electric elBodaBodas featuring BionX hub drives.
