News

Posted March 18, 2015
A blog by the NBDA's executive director.

Independent bike shops are an "essential component of the bicycle infrastructure that makes a community bicycle friendly," according to a March 9 resolution from the League of American Bicyclists.

Posted March 18, 2015

CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.

Posted March 18, 2015

LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.

Posted March 18, 2015
Rise of dollar against euro leaves little doubt that prices will have to be raised.

TAIPEI, Taiwan (BRAIN) — Despite the uncertainty over how the high-priced dollar will impact sales in Europe, the merger of COLIBI and COLIPED, two longtime European trade associations, unites European bicycle manufacturers and component makers for the first time.

Posted March 18, 2015
Praxis Works’ 10-40T 10-speed cassette will retail for $129.99.

TAIPEI, Taiwan (BRAIN) — Praxis Works’ Adam Haverstock believes you shouldn’t have to cut a fat check to SRAM or Shimano or Frankenstein your existing 10-speed mountain drivetrain to get a wide-range 1-by setup.

Posted March 18, 2015

TAIPEI, Taiwan (BRAIN) — Taking on a category-defining brand like Garmin may sound like a risky move, but Lezyne owner Micki Kozuschek figures his accessory brand’s strong background in LED lights — currently 45 percent of the company’s overall turnover — gives it a leg up.

Posted March 18, 2015
Taiwan President Ma Ying-jeou touted the island’s bike manufacturing prowess at Taipei Cycle’s opening ceremony Wednesday.

TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.

Posted March 17, 2015
The accessories brand is already established in Europe, Asia and other regions.

SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.

Posted March 17, 2015

GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."

Posted March 17, 2015

CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.

Posted March 17, 2015
The new PowerTap P1 pedal.

MADISON, Wis. (BRAIN) — PowerTap is branching out from its power meter rear hub to new products: a power meter pedal and chainring.

Posted March 17, 2015

TAIPEI, Taiwan — Although Taipei Cycle has been displaced by Taichung Bike Week as the premier OE spec show, the March expo remains an important event for international distributors to get a jump on next-model-year aftermarket product — and exhibit space is once again sold out.

Posted March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

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