News

MONTEREY, Calif. (BRAIN) — The mobile bike shop franchise operation Velofix will provide support for races and recreational rides at this year's Subaru Sea Otter Classic.
ADELAIDE, Australia (BRAIN) — The new Canyon/SRAM Racing women's team is holding "tryouts" for a new team member via the Zwift online cycling application.
Starting in March, female amateur riders will be invited to tryout for a professional contract by riding Zwift in a winner-take-sall talent contes.

CANBERRA, Australia (BRAIN) — Australia-based Today's Plan is expanding into the U.S. and Canada with its customized training plans and analytics that it offers for specific bike events.
Successful selling is a transfer of enthusiasm, not a transfer of product knowledge.
ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added several sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax series name.

NEW BRUNSWICK, N.J. (BRAIN) — A Celebration of Life ceremony is being planned in honor of Bill Austin, a longtime bicycle industry leader who died last month at 78.
TUCSON, Ariz. (BRAIN) — TriSports.com, a multi-sport retailer, is supporting World Bicycle Relief with a donation that will purchase five WBR Buffalo Bicycles to be used in Africa.

OGDEN, Utah (BRAIN) — Selle Royal has hired Jason Schiers to head U.S. research and development.
REYNOLDSBURG, Ohio (BRAIN) — American Kenda Rubber, the North American sales and marketing office for Kenda Tire, has announced the hiring of Al Clark as the global products manager for its bicycle division.
NAMPA, Idaho (BRAIN) — Deity Components has updated its dealer programs for 2016, adding volume discount programs, an annual dealer reward program, shop team pricing, an expanded employee purchase program and more.
VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. sales and service office for Spank Industries and iXS Protective Gear, has moved to a larger warehouse and office in Vancouver, Washington.
SEATTLE (BRAIN) — Kona Bicycles has hired Brian "Sally" Fornes as its new brand manager. Fornes was previously at Raleigh USA where he began his 10-year career in the warranty department, eventually holding titles including "marketing guy" and product manager before parting in December.
HELSINKI (BRAIN) — Amer Sports Corporation announced Tuesday that president and CEO Heikki Takala is assuming direct responsibility for the company's apparel business unit and its Arc'teryx brand.