News

ASHEVILLE, N.C. (BRAIN) — PeopleForBikes' Ride on Atlanta — a 400 mile ride from here to Atlanta, Georgia — got going Wednesday morning with several NASCAR stars joining th efirst day's ride, a challenging 130-mile route to Charlotte, North Carolina.
VANCOUVER, British Columbia (BRAIN) — Mia Kohout has been hired as the new general manager of the new Vancouver Bike Share program, which is scheduled to launch early this summer.

LAKE FOREST, Calif. (BRAIN) — Spanish helmet brand Catlike is bringing its shoe line to the U.S. After launching a full line in Europe last year, the company is bringing select models to the U.S. for 2016.
BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S.
Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.

MILL VALLEY, Calif. (BRAIN) — DMAC — a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community — has reached its intial $12,000 startup goal on Kickstarter with about two weeks remaining in the campaign.
BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California.

ATLANTA (BRAIN) — Wahoo has issued a firmware update to its ELEMNT GPS bike computer, adding several new functions that work with some Shimano Di2 groups and SRAM's eTap drivetrain. The new firmware also adds support for muscle oxygen sensors.

BOULDER, Colo. (BRAIN) — The Pro's Closet's founders have sold a minority stake in the company to the investment firm Range Light LLC for $2.5 million and are preparing to launch its used bike trade-in program nationally.
RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.
Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
BOULDER, Colo. (BRAIN) — Implementing a succession plan that has been in the works for years, SmartEtailing founders Barry Brenner and Mark Graff announced their retirement this week.
CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.