News

Posted July 15, 2016
Company will manufacture the electronic shock controller in South Dakota

SPEARFISH, S.D. (BRAIN) — SRAM has taken over a Kickstarter-supported project to manufacture an electronic suspension control device developed by a Perth, Australia company, Dusty Dynamics.

Posted July 15, 2016

LAGUNA HILLS, Calif. (BRAIN) — Retailers looking for ideas about how to tackle that nagging remodel project, spruce up their apparel departments or ramp their store branding efforts can tune in to Bicycle Retailer's Minute Makeover video series starting Friday.

Posted July 14, 2016
The SH-XC700 shoe has a Michelin sole and Boa closure.

IRVINE, Calif. (BRAIN) — Shimano has introduced its model year 2017 softgoods line, including footwear, apparel, gloves, bags and packs for mountain biking, road cycling and recreational riding.

Posted July 14, 2016

CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic has made multiple new hires in sales, dealer service and marketing in an effort to expand support for dealers across the country.

Posted July 14, 2016

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker plans to convert its entire product line to non-GMO ingrediants. Currently 75 percent of the brand's SKUs are non-GMO. The company will phase in the additional non-GMO products over the coming months. 

Posted July 14, 2016

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer has set news and product submission deadlines for its annual Interbike Show Issue as well as the Interbike Show Dailies distributed at the Vegas expo.

Posted July 13, 2016

PALM DESERT, Calif. (BRAIN) — Sid Dunofsky, a longtime bicycle industry executive and mergers and acquisition consultant, has passed away after suffering a heart attack.

Posted July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted July 13, 2016

Editor’s note: This clarifies a story previously posted on July 11.  

Posted July 13, 2016
A production line at the Poland factory.

BIEL, Switzerland (BRAIN) — DT Swiss AG has added a new building at its facility in Poland to increase production capacity and after-sales service.

Posted July 13, 2016

CHAPEL HILL, N.C. – Performance Bicycle has announced a new location in Greenville, South Carolina. The new store in the Gallery Shopping Center location is now open and is running grand opening specials from July 13-17. The promotions include discounts and daily giveaways.

Posted July 12, 2016

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has joined forces with The Bike Cooperative. Borah is the co-op's first apparel brand that produces its entire product line in the United States.

Posted July 12, 2016

KINGSTON, Mass. (BRAIN) — Bern Unlimited, Inc. has promoted Jeff Cavicchi from national sales manager to director of global operations. Cavicchi, an industry veteran, joined Bern about a year ago.

With Cavicchi's promotion, Bern has hired Ronnie Tambourine as its new national sales manager. 

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