News
KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.
MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.
LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.
GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.
SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
Across the merger and acquisition landscape, more than half of all deals destroy rather than build value.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.
Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.
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