News

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.

VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.
AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.

LAKEWOOD, Calif. (BRAIN) — Tern has chosen an unusual way to deliver the Vektron bike to crowd-funding backers: through its dealers.
MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

CHARLOTTE, N.C. (BRAIN) — Bike2020.com, an online marketplace for new, closeout and overstock bikes for pickup at local bike shops, has announced an upgrade of the site that includes an expanded platform for advertising by bike industry brands.
ALLENTOWN, Pa. (BRAIN) — The National Bicycle Dealers Association has renewed its contract with the Gluskin Townley Group to produce the NBDA's annual U.S. Bicycle Market Overview.

ATLANTA (BRAIN) — Wahoo Fitness is working with dealers around the world to install KICKR Experience Stations at 150 locations. The Experience Stations include a KICKR trainer and display integrated with the Zwift online cycling app so consumers can test out the system.

VANCOUVER, British Columbia (BRAIN) — Mobile bicycle repair franchiser Velofix said it is ending 2016 with 300 percent revenue growth over last year. The company added 44 new shops in the year, bringing its total to 89 franchise territories covered.

SALT LAKE CITY, Utah (BRAIN) — Tickets are now on sale for the general public to attend the next edition of the North American Handmade Bicycle Show, which is being held here March 10-12, 2017.

MUKILTEO, Wash. (BRAIN) — FSA now offers a website to help retailers and consumers choose the correct headset for their bikes.