News
MONTEREY, Calif. (BRAIN) — Operators of the Sea Otter Classic have reached a 15-year agreement with Monterey County for use of the Laguna Seca Recreation Area for its annual event.
MINNEAPOLIS, Minn. (BRAIN) — The owners of VeloFix Minnesota, who eventually plan to operate Velofix vans throughout the state, will hold a grand opening party this Thursday in conjunction with a local Mercedes Sprinter dealership.
WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.
SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.
Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.
ANAHEIM, Calif. (BRAIN) — Box Components' BMX and mountain bike components, including its new Box One drivetrain, are now available nationwide from J&B.
PORTLAND, Ore. (BRAIN) — Portland Design Works is offering free bracket upgrades for its Dave's Mud Shovel Rear Fat Bike Fenders after determining quality control issues on the most recent production run.
NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.
CHICAGO (BRAIN) — Brent Wegscheid is leaving Abus at the end of January to pursue other opportunities in Colorado. The company announced that Wegscheid will be replaced by Dan Rocha as Midwest sales manager. Rocha has previously worked at SRAM and Colnago USA.
DURANGO, Colo. (BRAIN) — Tailwind Nutrition has hired Jeremiah Jackson as its new director of sales. Jackson is a former sales manager at Honey Stinger and sales director for Sweetwood Cattle Company.
SANTEE, Calif. (BRAIN) — Ciclista-America, formed in 2013 as the exclusive U.S. distributor of Sidi cycling shoes, has expanded with the addition of Forcefield Body Armor, and most recently, Suomy cycling helmets.
HAMDEN, Conn. (BRAIN) — Velotooler, a web-based program that matches up consumers with independent bike mechanics, is getting off the ground with a trial run in New England, where about 80 transactions have been completed this month. The company now offers its mechanics a group insurance program.
MONTEREY, Calif. (BRAIN) – This year's Bicycle Leadership Conference in Monterey will pick up the conversation where it left off last year, examining some of the brutal truths facing our industry.
AUSTIN, Texas (BRAIN) — The newly formed Professional Bicycle Mechanics Association is working with United Bicycle Institute to develop a standardized mechanic certification. Once completed, the certification process would allow instruction and testing by organizations including UBI and others.
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