MONTRÉAL (BRAIN) — DT Swiss has signed a multi-year distribution agreement with Outdoor Gear Canada for the Canadian market. OGC will take over distribution from both Cycles Lambert and Live to Play Sports in Canada.
Beginning this autumn, OGC will stock DT wheels, rims, hubs, hub conversion parts, and spokes in its Montreal and Vancouver warehouses. It will also set up service centers in both facilities for DT OE and aftermarket products in the coming months. Vancouver-based Suspension Werx will continue to service DT Swiss suspension products in Canada. Cycles Lambert and LTP will continue to sell DT Swiss products through the current season.
Christian Pelletie has been appointed OGC's brand amnager for DT Swiss.
"We are very proud and pleased to add DT Swiss to our lineup of premium brands," said Louis Boissinot, OGC's vice president of sales. "DT Swiss is a recognized market leader and they've earned that reputation through many years of outstanding innovation and manufacturing."
DT Swiss' general manager, Chip Barbieri, said, "We are impressed with the style, professionalism, and commitment that the entire team at OGC brings to the table in our mutual effort to enhancing DT Swiss' presence and support in the Canadian market. We look forward to our strong future together!"
OGC will begin taking orders for DT Swiss products in August.