News

Posted June 18, 2018

VANCOUVER, British Columbia (BRAIN) — Lululemon, which invested in the cycling clothing brand 7mesh Industries last June, will be offering a selection of the clothes in 24 Lululemon stores and online this summer.

Posted June 18, 2018
John Georger

PARSIPPANY, N.J. (BRAIN) — Kent International has hired John Georger as VP of sales for its Univega USA line.

Posted June 18, 2018

PITTSBURGH (BRAIN) — Carolyne Whelan has joined Dirt Rag Magazine as its new web editor.

Posted June 18, 2018
The Vektron P7i.

TAIPEI, Taiwan (BRAIN) — Tern has announced an upgrade to its Vektron folding e-bike lineup, with three new models.

Posted June 15, 2018
Guide will ship with BRAIN's July 15 issue.

RENO, Nev. (BRAIN) — What are the room rates for Interbike attendees at block hotels? What does it cost to eat in Reno? What are the transportation options? How far are host hotels from the Reno-Sparks Convention Center?

Posted June 15, 2018
The Blue Moon bike museum.

SYCAMORE, Ill. (BRAIN) — The Krate Fest — a celebration of Schwinn Stingrays and other classic bikes — has been around longer than Blue Moon Bikes, the retailer that hosts the event.

Posted June 15, 2018
Santa Fe, N.M., is a silver-level IMBA Ride Center.

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is now accepting applications for the next class of IMBA Ride Centers.

Posted June 15, 2018

SAN JUAN CAPISTRANO, Calif.  (BRAIN) — Interbike has announced the addition of a new educational track whereby key retailers will share their experiences on specific topics relevant to all IBDs today.

Posted June 15, 2018
Kingsley and Anne Stoken, and daughter Willa.

FOUNTAIN VALLEY, Calif., (BRAIN) — The newest Pedego Electric Bikes store will open in Boulder, Colorado, with a grand opening celebration planned for June 22. The new store is Pedego's 133rd location worldwide.

Posted June 14, 2018
Las Vegas Cyclery owner Jared Fisher lost to Trump-endorsed Adam Laxalt.

CARSON CITY, Nev. (BRAIN) — Las Vegas bike retailer Jared Fisher finished a distant third in the GOP primary for the Nevada governorship this week.

Posted June 14, 2018

NEVADA CITY, Calif. (BRAIN) — Chris Kelly, who founded Kelly Bike Company in the San Francisco Bay Area in the 1980s, is putting the company and its brand up for sale. He said he's hoping an investor will take the brand and run with it, whether he remains involved or not.

Posted June 14, 2018

DALLAS (BRAIN) — Playtri Franchising LLC, a Dallas-based retailer and franchiser, has acquired Endurance House International LLC, a Madison, Wisconsin-based franchiser. 

Posted June 14, 2018

TRYSIL, Norway (BRAIN) — Swix Sport Group has changed its name to BRAV. Ferd, which bought Swix in 1978, remains the group's parent. The new name will not be consumer-facing, but will serve internally to unite the company's several brands, officials said.

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