News
LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components worked with Canada's 4iiii Innovations to develop the power meter technology used in its new line of Power Crank power meters, which was released to the public on Wednesday.
LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has installed a 206 Kw solar system at its Berkeley headquarters and production facility, offsetting more than 95 percent of the building's energy.
CAMBRIDGE, New Zealand (BRAIN) — New Zealand-based bike fitting company Velogicfit has launched a new 3D Motion bike fitting system for bike retailer use.
The company said the new version of its system is easier to use and allows customers to see the effect of position changes in real time.
VALLEJO, Calif. (BRAIN) — Wren Sports has named Yap Bicycle Compania has its distributor and authorized service center for Singapore.
SAN ANTONIO (BRAIN) — Mechanics across the country are reporting that bikes brought in for service or assembly are coming spec’d with knock-off components. Often, customers bring the bikes in new in the box and mechanics are having trouble setting them up to work properly.
WASHINGTON (BRAIN) — SwissStop is recalling about 750 disc brake pads because the pads can separate from their backplate.
This recall involves SwissStop EXOTherm disc brake pads sold as aftermarket parts. Only disc pads with models listed below are included in the recall:
HILDEBRAN, N.C. (BRAIN) — Sock maker DeFeet International is using blockchain technology in its packaging to allow consumers to authenticate their purchase and create a connection for warranty, repair and loyalty programs.
TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.
TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.
BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex. The fund outbid an offer from a Vermont group that included Liz Robert, the owner of Terry Precision Bicycles.
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