News
GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has announced a collaboration with Red Bull Advanced Technologies, the company that has developed technology used by the Aston Martin Red Bull Racing Formula One program. The company also has developed technology for sail boat racing and air racing.
MEMPHIS, Tenn. (BRAIN) — The new bike share system here, which includes 600 bikes and 60 stations, is the 50th system for Trek-owned bike share provider BCycle. It also is the company's largest smart bike system to date.
SAN JUAN CAPISTRANO, Calif. (BRAIN) —The self-nomination period has opened for the Interbike Innovation Awards for retailers.
WASHINGTON (BRAIN) — Ikea is working with the U.S. Consumer Product Safety Commission to recall about 4,900 SLADDA bikes in the U.S. because the bikes' belt drives can break. Ikea also is recalling about 200 bikes sold in Canada.
LAWRENCE, Kan. (BRAIN) — Forty-six miles of riding — a good dusty chunk of it on gravel roads — brought the BRAIN Dealer Tour crew to visit two shops Thursday. One store was less than two months old in a tiny town that happens to be along a popular cycling route. The other is 47 years old in a historic brick block in downtown Lawrence, the home of the University of Kansas.
NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.
SEATTLE (BRAIN) — The bike community across the country is mourning the death of SJ Brooks, who died in a cougar attack while mountain biking near Seattle last Saturday. Brooks worked at shops in Seattle and Boston and for Seven Cycles. Brooks was a co-founder of the Seattle chapter of the Friends on Bikes organization and a former board member of Bikes Not Bombs.
VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.
OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.
WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.
EDGEWATER, Md. (BRAIN) — Parvilla Cycles held a grand opening celebration on Saturday, May 19, following the retailer’s move to a larger location it purchased in Edgewater, Maryland. The 7-year-old store moved only a short distance but was able to double its space and expand its fitting studio.
IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.
SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.
Pages
Upcoming Events
1600 Pearl St., Ste 300
Boulder, CO 80302
This website copyright © 2025.
All rights reserved
