News

Posted June 15, 2018
Guide will ship with BRAIN's July 15 issue.

RENO, Nev. (BRAIN) — What are the room rates for Interbike attendees at block hotels? What does it cost to eat in Reno? What are the transportation options? How far are host hotels from the Reno-Sparks Convention Center?

Posted June 15, 2018
The Blue Moon bike museum.

SYCAMORE, Ill. (BRAIN) — The Krate Fest — a celebration of Schwinn Stingrays and other classic bikes — has been around longer than Blue Moon Bikes, the retailer that hosts the event.

Posted June 15, 2018
Santa Fe, N.M., is a silver-level IMBA Ride Center.

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is now accepting applications for the next class of IMBA Ride Centers.

Posted June 15, 2018

SAN JUAN CAPISTRANO, Calif.  (BRAIN) — Interbike has announced the addition of a new educational track whereby key retailers will share their experiences on specific topics relevant to all IBDs today.

Posted June 15, 2018
Kingsley and Anne Stoken, and daughter Willa.

FOUNTAIN VALLEY, Calif., (BRAIN) — The newest Pedego Electric Bikes store will open in Boulder, Colorado, with a grand opening celebration planned for June 22. The new store is Pedego's 133rd location worldwide.

Posted June 14, 2018
Las Vegas Cyclery owner Jared Fisher lost to Trump-endorsed Adam Laxalt.

CARSON CITY, Nev. (BRAIN) — Las Vegas bike retailer Jared Fisher finished a distant third in the GOP primary for the Nevada governorship this week.

Posted June 14, 2018

NEVADA CITY, Calif. (BRAIN) — Chris Kelly, who founded Kelly Bike Company in the San Francisco Bay Area in the 1980s, is putting the company and its brand up for sale. He said he's hoping an investor will take the brand and run with it, whether he remains involved or not.

Posted June 14, 2018

DALLAS (BRAIN) — Playtri Franchising LLC, a Dallas-based retailer and franchiser, has acquired Endurance House International LLC, a Madison, Wisconsin-based franchiser. 

Posted June 14, 2018

TRYSIL, Norway (BRAIN) — Swix Sport Group has changed its name to BRAV. Ferd, which bought Swix in 1978, remains the group's parent. The new name will not be consumer-facing, but will serve internally to unite the company's several brands, officials said.

Posted June 13, 2018

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel will be distributed in Australia by Vivelo ltd., a distributor based in Queensland.

The clothing brand said Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning next month.

Posted June 13, 2018

LAKE FOREST, Calif. (BRAIN) — RedMonkey Sports has acquired Zevlin, a bar tape company, adding road and gravel bar tape to its product offerings.

Zevlin, is a Dallas-based company owned and operated by brothers Drew and Brad Hagestad, launched at Interbike in 2012.

Posted June 13, 2018

SACRAMENTO, Calif. (BRAIN) —Registration is now open for exhibitors/builders for next year's North American Handmade Bicycle Show, which will held at the Sacramento Convention Center from March 15-17, 2019.

Posted June 13, 2018
Matt Powell

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Matt Powell, the vice president and senior industry adviser for sports at The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry at an Interbike session on Sept. 19.

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