News

Posted December 9, 2019
This is the second suit filed since October to limit e-bike use on trails.
PEER filed a lawsuit against the NPS.

WASHINGTON (BRAIN) — The Public Employees for Environmental Responsibility and a coalition of conservation groups are the primary plaintiffs in a lawsuit against the National Park Service for allowing e-bikes on non-motorized trails.

Posted December 9, 2019
Velofix' Chris Guillemet.

DURANGO, Colo. (BRAIN) — Velofix CEO and president Chris Guillemet is the guest on the latest episode of Channel Mastery, the podcast co-produced by Verde Brand Communications and BRAIN.

Host Kristin Carpenter discuss today's omnichannel cycling consumer and the role of mobile bike shops.

Posted December 9, 2019

WASHINGTON (BRAIN) — Trek is recalling 2,840 of its 2017-2019 model Super Commuter+ 8S e-bikes because a front fender bolt can unthread causing the fender to fall into the front wheel. 

Posted December 6, 2019
Some view powersport dealers as a gateway to the transportation market.

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.

Posted December 6, 2019

In case you want the skinny of this article, here it is: Be a good person. For those with more time, read on.

Posted December 6, 2019
Plans are to expand the mountain bike challenge to other regions around the world.
The La Ruta De Los Conquistadores format will expand globally.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.

Posted December 5, 2019
PeopleForBikes requested exclusion for bikes like this and other kids bikes.

BOULDER, Colo. (BRAIN) — Importers of kids bikes from China might get a reprieve from the 25% tariffs imposed as part of the Trump administration's trade war.

Posted December 5, 2019

BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

Posted December 4, 2019
Assembled in Chicago by PedalCell, the generator-electronics system produces 15-20 watts to charge USB devices.
The CadenceX is PedalCell's alternative to the classic dynamo generator.

CHICAGO (BRAIN) — When Adam Hokin and Vishaal Mali began designing a bicycle generator, they started from scratch and followed the Apple game plan.

Devise a closed system more powerful and efficient than what's on the market.

Posted December 2, 2019

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

Posted December 2, 2019
A Priority City Cruiser.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted two more importers exclusions from the U.S.-China trade war tariffs, currently 25%. The USTR also announced two new denials of exclusion petitions from the industry.

Posted December 2, 2019
Taichung Bike Week 2019 took place Oct. 16-19.

TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business.

Posted December 2, 2019

DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.

Pages