News

PETALUMA, Calif. (BRAIN) — While 16 wildfires have burned more than 94,000 acres across California this fall, bicycle manufacturing structures have escaped harm so far. But some industry and retail employees have been affected as of Monday.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted a tariff exclusion for China-made carbon fiber frames, an exclusion requested by Parlee Cycles, Inc.

OGDEN, Utah (BRAIN) — Organizationally, Enve is in new territory. Mavic, its fellow cycling brand within Amer Sports, has been sold to Regent. Meanwhile, Amer itself has been sold to a Chinese investor group. Where does that leave the Utah-based company?
As the largest bike brands struggle to gain controlling share of a flat market, the Quadrumvirate’s Bike 3.0 model has failed in several fundamental ways.

BOULDER, Colo. (BRAIN) — Ryan Atkinson, the president and co-owner of SmartEtailing, joins host Kristin Carpenter on the latest episode of the Channel Mastery podcast.
STOCKHOLM (BRAIN) — Thule Group is reporting healthy sales in its third quarter in all markets except the U.S., where uncertainty about tariffs has caused some retailers to reduce orders.

TAICHUNG, Taiwan (BRAIN) — Fritz Jou moves fast, thinks fast, and wastes no time.
He led the TAITRA bike factory tour at his own Fritz Jou Manufacturing (FJM) company on Thursday, and if you got caught staring too long at any one process, you risked getting left behind.

ANOKA, Minn. (BRAIN) — Chris Sword, who has been president of Shimano-owned Pearl Izumi for about two years, will become president of Vista Outdoor's Bell & Giro brands effective Oct. 30.
TAICHUNG, Taiwan (BRAIN) — Rising e-bike demand and an emphasis on developing drivetrain systems have Tektro/TRP in need of more manufacturing space.
TAICHUNG, Taiwan (BRAIN) — Wayne Moore said he's bringing the ancient presta valve into the 21st century.

TAICHUNG, Taiwan (BRAIN) — SRAM has expanded its Asia headquarters in the past 29 years, adding 17 buildings and stretching out to 452,000 square feet. Its latest addition is a small classroom but said it believes the space is every bit as far-reaching as the previous expansions.

TAICHUNG, Taiwan (BRAIN) — TAITRA officials said Monday during an introductory press conference before its annual bike factory tour week that Taiwan's e-bike exports grew by 131% by volume in the first three quarters of this year compared to the same time last year.