News

WASHINGTON (BRAIN) — The Public Employees for Environmental Responsibility and a coalition of conservation groups are the primary plaintiffs in a lawsuit against the National Park Service for allowing e-bikes on non-motorized trails.

DURANGO, Colo. (BRAIN) — Velofix CEO and president Chris Guillemet is the guest on the latest episode of Channel Mastery, the podcast co-produced by Verde Brand Communications and BRAIN.
Host Kristin Carpenter discuss today's omnichannel cycling consumer and the role of mobile bike shops.

WASHINGTON (BRAIN) — Trek is recalling 2,840 of its 2017-2019 model Super Commuter+ 8S e-bikes because a front fender bolt can unthread causing the fender to fall into the front wheel.

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.
In case you want the skinny of this article, here it is: Be a good person. For those with more time, read on.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.

BOULDER, Colo. (BRAIN) — Importers of kids bikes from China might get a reprieve from the 25% tariffs imposed as part of the Trump administration's trade war.
BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

CHICAGO (BRAIN) — When Adam Hokin and Vishaal Mali began designing a bicycle generator, they started from scratch and followed the Apple game plan.
Devise a closed system more powerful and efficient than what's on the market.

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted two more importers exclusions from the U.S.-China trade war tariffs, currently 25%. The USTR also announced two new denials of exclusion petitions from the industry.

TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business.
DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.