News
BRIGHTON, United Kingdom (BRAIN) — With designs that owe as much to old school BMX as the Tour de France, UK-based apparel brand Morvelo is ramping up for a go at the U.S. market. The brand established almost 10 years ago sells though some large retailers in its home market, but is looking for a different kind of store in the U.S.
Tariffs, Trade and angst: Our much beloved industry finds itself in a pickle and we have company. The Trumpistas have declared tit-for-tat tariffs are good for America and from all indicators — at least at the moment — American consumers and our pusillanimous political class seem to care less.
PETALUMA, Calif. (BRAIN) — Framebuilder, innovator and industry gadfly Bruce Gordon was found dead Friday morning at his home in Petaluma, according to friends.
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media has hired longtime cycling journalist Ben Delaney as its content director for special projects. It's a homecoming of sorts for Delaney, who was editor-in-chief of VeloNews from 2007-2011.
NEW YORK (BRAIN) — For cyclists who are cash rich but time poor, Roula.cc offers concierge-style bike rental services in business destination cities around the world. The startup will deliver a high-end road bike to a hotel, office, or Airbnb, professionally tuned and adjusted. It also offers guided rides.
KIRKLAND, Wash. (BRAIN) — BikeFit, a supplier of fitting tools to retailers and studios, is offering a special edition of the adjustable BiSaddle, which BikeFit will sell to retailers and other qualified partners.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike's organizers are changing some policies in order to engage consumer-direct brands, brands with large dealer events, and other companies that have seen little value in attending trade shows.
LEVIS, Québec and LEXINGTON, S.C. (BRAIN) — HLC is now offering an online fulfillment service to retailers in the US and Canada.
WASHINGTON (BRAIN) — Early in this decade, the U.S. imported bike car racks, high-end road wheels, and the occasional road bike from Mexico. As recently as 2001, the U.S. imported hundreds of thousands of bikes annually from south of the border. But more recently, Mexico has exported almost no bicycle products to the U.S.
LITTLE ROCK, Ark. (BRAIN) — Coffee and cycling go together as famously as peas and carrots. Doug Zell and Chris St. Peter decided to take it one fancy step farther.
WASHINGTON (BRAIN) — The U.S. Trade Representative is delaying by 15 days the imposition of increased tariffs on some Chinese goods.
SANTA MONICA, Calif. (BRAIN) — Bird, which operates e-scooter share programs in more than 100 cities, has announced a new option being rolled out for tests in some markets: a two-seated electric bike called the Bird Cruiser.
The reality is, it will take two to four years, until 2021—2023, to completely re-source the U.S. bicycle business out of China.
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