News

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.
In case you want the skinny of this article, here it is: Be a good person. For those with more time, read on.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.

BOULDER, Colo. (BRAIN) — Importers of kids bikes from China might get a reprieve from the 25% tariffs imposed as part of the Trump administration's trade war.
BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

CHICAGO (BRAIN) — When Adam Hokin and Vishaal Mali began designing a bicycle generator, they started from scratch and followed the Apple game plan.
Devise a closed system more powerful and efficient than what's on the market.

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted two more importers exclusions from the U.S.-China trade war tariffs, currently 25%. The USTR also announced two new denials of exclusion petitions from the industry.

TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business.
DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.
MORGAN HILL, Calif. (BRAIN) — Smack at the intersection of the bike industry and Silicon Valley, Zone 5 is a startup incubator with technology allowing developers to quickly bring cycling apps to market.

AUSTIN, Texas (BRAIN) — A.J. Camp experienced enough subpar Black Fridays to form an opinion on one of the biggest shopping days of the year.

LITTLE ROCK, Ark. (BRAIN) — It's the perfect move in more ways than one.
Allied Cycle Works will relocate all of its manufacturing operations from Little Rock to Rogers, Arkansas, and go online in March. Rogers, about 200 miles northwest of Little Rock, is near the growing bike-tourist Bentonville area.